LinkedIn for Personal Brands
“LinkedIn isn’t for me.”
If you’re a personal brand professional, that thought has probably crossed your mind. And it used to be true. When LinkedIn started out, it was pretty much an online placeholder for your resume with a bit of networking focused on recruiting and job seeking. In other words, nothing it offered applied to self-employed business owners and entrepreneurs.
Fast forward almost two decades, however, and we are looking at a whole new LinkedIn universe. And it’s one that's tailor-made for professionals who are their brand.
Why LinkedIn is actually perfect for personal brand professionals.
LinkedIn has evolved from the short and short-on-personality resume-speak that sent professionals passionate about their brand running in the other direction to become what is now the premier story-telling platform in the professional world.
That’s why LinkedIn is now your ideal platform. It’s a place to tell stories. It’s a place for you to tell your story--not just what jobs you’ve had and what your key accomplishments are, but who you are, why you do what you do, what you love about your work, what you’re proud of, and how you want to make a difference.
What to do with all this good news.
There’s a lot for personal brand professionals to celebrate here! But finding out that LinkedIn is actually a gold mine for you is just the first step. The question now is, what do you do with it? How do you make the leap from a non-existent or outdated LinkedIn profile to a dynamic personal profile and company page that looks and feels authentic--to you and your audience?
I’ve developed LinkedIn for Personal Brands as a joy-filled and purpose-driven collaboration to leverage the storytelling power of LinkedIn to bring your personal brand to life. Check out what my client, author and TEDx speaker Jeffrey Shaw, has to say about it:
How LinkedIn for Personal Brands will transform your business:
If you’re a personal brand professional, business for you is personal, because you are your brand.
So when we work together, we’ll ditch the formulaic resume language. We’ll ditch the minutiae of job descriptions. We’ll ditch the impersonal third-person monologue that no one reads.
And we’ll talk together about what matters to you, and why what you’ve built matters to your audience.
From that conversation, I craft a LinkedIn profile and company page for you that speaks directly to your audience in your voice. It will feel inviting. It will feel purposeful. It will feel like you. And it will get results.
Your investment: $2500
“Marissa is an absolute pleasure to work with, so professional yet kind and down-to-earth. She was able to take my work, education, and life experiences and communicate my story in writing for LinkedIn profile in a way that felt very authentic to me. She exceeded all my expectations and I highly recommend her work. If you’re curious that she could do the same for you, reach out to her for a conversation. You’ll be happy you did.”
–Linda Brophy, Registered Dietitian & Speaker
